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Peloton and UnitedHealthcare make fitness and wellness more accessible

Updated: Jul 22, 2021

UnitedHealthcare and Peloton are helping improve access to innovative fitness and well-being resources. Starting September 1, 2021, eligible fully insured UnitedHealthcare members will have access to a new wellness offering that offers up to 12 months of the Peloton Digital Membership at no additional cost to them.

Many Americans are turning to on-demand exercise options to help improve their fitness and bolster their overall well-being. According to market research firm, The NPD Group, health and fitness equipment sales more than doubled to $2.3 billion from March to October 2020. The UnitedHealthcare offer is the first of its kind between Peloton and a health plan, providing millions of UnitedHealthcare members the opportunity to register for the Peloton Digital Membership, which may help them along their journeys toward better health.

“Expanding access to Peloton’s industry leading health and wellness community builds upon our commitment to developing digital health resources and consumer-centric benefits to help people live healthier lives,” said Bill Golden, CEO, UnitedHealthcare Employer & Individual. In addition to its connected fitness equipment, Peloton offers a fitness app that enables users to stream live and on-demand fitness classes with or without equipment. Peloton offers content and features that help foster a sense of community and encourage healthier lifestyles. Through the offer, eligible UnitedHealthcare members may get 12 consecutive months of Peloton’s Digital Membership (a $155 value) as part of their plan benefits at no additional cost. UnitedHealthcare members who already own a Peloton Bike or Peloton Tread will receive the equivalent value – a four-month subscription to the Peloton All-Access Membership. The Peloton Digital Membership includes access to:

  • A library with thousands of live and on-demand classes accessible through phone, TV or tablet. Classes include strength, yoga, outdoor running, walking, indoor cycling, meditation and more

  • Expert instructors at every level

  • Artist collaborations and instructor curated playlists

  • Metrics and tracking features that guide progress

Most fully insured customers will be eligible for the Peloton Digital Membership offer. No action is required on behalf of the employer to participate. However, the program is not available to Federal Employees Health Benefits members, private exchanges, Individual Exchange Members, Harvard Pilgrim and/or any additional customer groups that do not access for their digital experience.

For more information about the program, visit, or contact us at

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